Laapataa Ladies, directed by Kiran Rao and produced by Bollywood icon Aamir Khan’s former wife, has become India’s official entry for the 2025 Academy Awards. However, as it enters the Oscar race, the film is already generating headlines for an unexpected change—a temporary title modification to Last Ladies for its campaign in the United States. This alteration has caught fans by surprise, sparking mixed reactions on social media. Here’s a look at what led to this decision and the ongoing Oscar campaign efforts.
The Journey to the Oscars
In September 2024, the Film Federation of India selected Laapataa Ladies as India’s official submission for the Best International Feature category at the Oscars. Directed by Kiran Rao, the film captures unique aspects of Indian society and cultural values through a socially relevant and compelling narrative. The selection committee, led by renowned Assamese director Jahnu Barua, meticulously reviewed 29 films over an eight-day discussion to ensure the best representation for India on an international platform. Barua explained that Laapataa Ladies was chosen because it addresses essential social issues and moral dilemmas, making it a rich, authentic representation of India’s diversity and identity.
Oscar Campaign and Title Change
For a successful Oscar campaign, film studios often invest in promotions to generate awareness among the jury and international audience. The high-stakes campaign for Laapataa Ladies has already included a special screening in New York, with star-studded appearances from Aamir Khan, Kiran Rao, and celebrity chef Vikas Khanna. These events aim to build momentum and elevate the film’s visibility in the United States.
In a strategic move, the makers decided to change the title from Laapataa Ladies to Last Ladies for the Oscar campaign. This change was intended to make the film more relatable to an American audience and easier to pronounce, but it has met with mixed responses. While some fans understand the rationale, others feel that the name change dilutes the cultural essence of the film.
Why the Title Change?
Changing the film’s title is part of the Oscar campaigning process and aims to increase the film’s appeal for international audiences. A similar approach was used last year by the team of RRR, which saw great success with their campaign by aligning the film’s presentation to resonate with Western audiences. For Laapataa Ladies, the creators believe that Last Ladies will help convey the film’s premise more clearly to those unfamiliar with Indian languages and dialects. An official poster with the new title was also released, adding to the promotional material for the Oscar campaign.
Selection Committee’s Perspective
The selection committee, led by Jahnu Barua, praised Laapataa Ladies for its distinctive portrayal of Indian society and values. Barua highlighted that the film isn’t just about storytelling; it’s an introspective look at India’s moral fabric and social dynamics. He mentioned that Laapataa Ladies was the clear winner among the 29 films reviewed, chosen for its powerful message and cultural significance.
“Choosing the right film to represent India was not a one-day decision. We deliberated and discussed for eight days, evaluating every aspect to ensure that India’s representation at the Oscars would be meaningful. Laapataa Ladies resonated deeply because it brilliantly depicts Indian social systems and values,” Barua said.
Fan Reactions and Social Media Buzz
As the title change to Last Ladies gained media attention, fans took to social media to express their opinions. Many appreciated the strategic decision, recognizing the need to adapt the film’s presentation for a global audience. Others voiced disappointment, feeling that the title Laapataa Ladies carried a unique cultural resonance that was now lost.
Despite the mixed reactions, the film’s Oscar campaign remains in full swing, with screenings and promotional events planned in major cities across the United States. Supporters of the film remain hopeful that Laapataa Ladies will leave an impact on the Oscar jury and make India proud on the global stage.
The Road Ahead
As Laapataa Ladies continues its Oscar journey, there’s a growing sense of pride and anticipation within the Indian film community. The film’s entry into the Oscars has sparked discussions about India’s evolving cinematic representation, with Laapataa Ladies embodying a unique blend of cultural authenticity and universal themes. Fans, critics, and the film’s makers alike are rooting for it to make a powerful impression, and perhaps even secure India an Oscar win.
With the official campaign now underway, Laapataa Ladies is all set to make its mark, embodying the spirit of Indian cinema on the world’s most prestigious film stage.
Follow Us on
Facebook: https://www.facebook.com/iftmedia.in
Instagram: https://www.instagram.com/iftmedia.in/
Twitter: https://x.com/IFT_Media
Youtube: https://www.youtube.com/@IFTMediaIN
Other Latest News
https://indianfilmtube.com/category/business/
https://indianfilmtube.com/category/politics/
